AdAge reports that although News Corp. and Apple are working together on The Daily iPad newspaper, the service will not utilize Apple’s iAds but instead use the New York-based Medialets as the provider. The report also claims The Daily will run on an App Store-based subscription model, and News Corp. will be charging $0.99 per day to view The Daily’s content (not $0.99 per week?). A two week free trial will be available for those who want to give the paper a run before subscribing and this may represent Apple adding some free-trial features to their App Store. This is something they have been reluctant to do for some time.
Some new details about the actual newspaper have also emerged with a top Virgin America marketing executive stating:
We saw it in the development stage and thought it was highly innovative in terms of their use of imagery.
The Daily is said to utilize a traditional “multi-story front page” with magazine style interfaces for the viewing of news reports. This sounds just like the leak from the other day. The Daily will also welcome Multi-Touch and you’ll be able to swipe, pinch, and rotate through different parts of the articles, including many videos from across the News Corp. empire. The Daily was said to be launching this week but has since been delayed into next month.