Come on, you knew the “I, Robot” movie poster mockup was inevitable the instant the “iCloud” term got its first official mention in Apple’s press release.

So we needed an excuse to run that greate movie poster mockup with Steve Jobs… Patently Apple points us to Apple’s trademark application for “iCloud” filed with the European Trademark Office under application number 010011484. Interestingly, the company first applied for the iCloud trademark last December in Jamaica, when the rumor-mill had not coined the term yet. And yes, that movie poster mockup was an instant hit, judging by your comments. Matter of fact, it inspired reader Spencer to send in an improved version. It’s right below the fold (you know you want to)…


The European filing covers twelve classes: delivering digital music by telecommunications, electronic storage, online social networking services, multimedia content for a fee or pre-paid subscription, computer software, electronic books and magazines, entertainment, photographic services, business management and advertising services, games, headgear and digital devices/computers. The iCloud looks to be way more than a MobileMe rehash. Think cloud locker that scans your iTunes library, making available matching media for streaming without the need to tediously upload your music, movies and TV shows to Apple’s servers. Hope this works with all media, not just the iTunes Store purchases, though.

About that poster mockup: Spencer Caldwell, a Provo-based graphic designer at Clever Coding, sent in the below much-improved version. He writes:

As good as the movie poster you posted looks, it was seriously lacking. Skin tones, fonts, layer styles, ect were all off. The image under “iRobot” was just blurred instead of making a clean rendition. When something bothers me enough I can’t resist redoing it myself. I also think this pose and facial expression more closely matches the original poster.

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