iPad Head Girl spotted in NYC

File this one under the ‘freaky’ category. Publisher Hearst is promoting its first iPad-only magazine titled Cosmo for Guys (no jokes, please) with the “iPad Head Girl”. The campaign employs a modern take on the sandwich man, thanks to creative concept by viral marketing agency Thinkmodo which calls for a custom-designed head gear, fabricated by MTV Movie Awards makers Clockwork Apple. The Next Web explains that the head gear is comprised of four iPads “shaped into a cube projecting video playback of each side of her head”.

Update: The making of iPad head Girl:

The stunt is an attempted analogy of a guy “getting inside a girl’s head”. And how is the girl able to tell her way with the head gear on? She’s wearing a pair of video glasses inside the head gear which display live video feed captured bya camera hidden inside her purse. Gotta love how New Yorkers give her a strange look as she strolls down a park. A couple of screenies of the mag right below…

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author