Swipe over an item to reveal the Hide button.

With iCloud, Apple has enabled people to re-download their iTunes purchases such as apps, e-books, movies and television shows, free of charge and as many times as needed. The relaxed policy brought the new Purchased tab in both desktop iTunes, Mac App Store and iOS storefronts, such as iTunes Store, App Store, iBook Store, iTunes Tone Store and Newsstand Store.

If you’re like me, you download too many apps each and every day, basically to try out and ultimately remove the vast majority of items after a couple runs. Unfortunately, each download is automatically added to your Purchased list, no exception – even if you never run the program. Wouldn’t it be nice if you could hide individual purchased items from view? Well, now you can and it’s real simple…

Reveal your hidden item in the iTunes in the Cloud section of your account settings.

Just open iTunes on your computer or one of the storefront apps on your iOS device and swipe/hover over it with your finger/mouse. This should reveal the red Hide button, as shown in the above screenshot. Tapping it will hide the item from your Purchased list view. This works for tracks purchased in iTunes Music Store, mobile apps downloaded from App Store, e-books bought in iBooks Store, digital magazines found on Newsstand Store – even Mac apps obtained from Mac App Store (click the “x” symbol next to the app entry in the Mac App Store’s Purchased section).

If you change your mind later and want to show all or individual hidden entries, access your account information by tapping your account name at the bottom of the storefront app. From there, locate the iTunes in the Cloud section and hit the Hidden Purchases link in order to selectively unhide purchases that you’ve previously hidden (see below).

Kudos to reader Kim howon from South Korea for sending in this tip.

This works for Mac App Store apps, too. Click the X symbol to hide an app from view…

…and reveal hidden items using this option on the account page.

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