Adobe to give first glimpse of CS6 Production Premium at 2012 NAB, will hold digital tech keynote with Woz

Élyse Betters | Apr 12 2012 - 6:52 am PT

Adobe Systems, Inc. just announced it would give the first demonstrations of Adobe Creative Suite 6 Production Premium at the 2012 National Association of Broadcasters while unveiling major updates.

The famed Photoshop-maker will “showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetize high-quality productions across multiple screens,” according to a press release.

In addition to the presentation and interacting with the public at booth No. SL2624 during the event, Adobe will also reveal update highlights for Adobe Premiere Pro CS6 and Adobe After Effects CS6 (10 percent discount here).

Vice President and General Manager of Video Solutions Jim Guerard said the company plans to feature the upcoming softwares’ fast performance and firm integration that allows video professionals to effectively streamline workflows:

“This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling. From planning to playback, Adobe and its broadcast and media customers are leading the industry and reshaping how the digital video industry creates and consumes rich media.”

Adobe executives, Steve Wozniak, key Fusion-io scientists, and visual effects guru Steve Forde will also hold a “How Creativity and Technology Merge to Influence Storytelling and Film” keynote April 15 at NAB to discuss the advances of digital technology with modern storytelling.

The 2012 NAB Show is at the Las Vegas Convention Center from April 14 to April 19. Creative Suite 6 Production Premium will display in more than 60 partner booths throughout the event.

The full press release is below.

Company Showcases Upcoming Video Suite; Celebrates Storytelling and Film at Post|Production World Keynote with Academy-Award Winner Rob Legato and Steve Wozniak

SAN JOSE, Calif.— April 12, 2012 — At the annual National Association of Broadcasters (NAB) Show, Adobe Systems Incorporated (Nasdaq:ADBE) will showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetize high-quality productions across multiple screens. Highlights of the show will include the first public demonstrations of Adobe® Creative Suite® 6 Production Premium – including major updates for Adobe Premiere® Pro CS6 and Adobe After Effects® CS6 – before its official release, showcasing the software’s blazingly fast performance and tight integration that enables video professionals to work efficiently and streamline workflows. Adobe will demonstrate its new solutions along with key customer and partner-focused initiatives during the 2012 NAB Show at its booth #SL2624 in the Las Vegas Convention Center, April 16 – 19. Creative Suite 6 Production Premium will also be presented in more than 60 partner booths throughout the NAB exhibition.

“With the upcoming release of Creative Suite 6 Production Premium, which we are revealing at NAB, Adobe is redefining the content creation workflow,” said Jim Guerard, vice president and general manager, Video Solutions, Adobe. ”This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling. From planning to playback, Adobe and its broadcast and media customers are leading the industry and reshaping how the digital video industry creates and consumes rich media.”

Creative Suite 6 Production Premium Takes the Stage
Creative Suite 6 Production Premium, the complete solution at the heart of any production workflow for video professionals, is packed with major updates to help bring high-quality productions to any screen. The suite features significant updates to familiar tools including powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition®, Adobe Story, Adobe Media Encoder and Adobe Photoshop®, along with two new tools, Adobe SpeedGrade™ CS6 for professional color grading, and Adobe Prelude™ CS6, an elegant solution for the process of ingest, logging and transcoding, essential tasks in a modern file-based workflow. For advanced video editing, Premiere Pro CS6 incorporates a new user interface, trimming and OpenCL support in the new turbo-charged Mercury Playback Engine. After Effects CS6 is the biggest release in a decade, with huge performance gains and powerful 3D features.

Throughout the show, Adobe will be providing attendees with an exclusive first look at Creative Suite 6 Production Premium. This upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements that broadcasters, filmmakers and corporate video professionals worldwide need to stay at the forefront of the explosion of multiple screens, file-based workflows and new distribution models.

Changing Today’s Broadcast Landscape
Adobe is dedicated to boosting video professionals’ productivity, giving them a dependable and seamless solution to plan, produce and deliver engaging content despite shrinking timelines and budgets. Broadcasters are completely redesigning and streamlining their workflows to meet today’s demands for delivering content to multiple screens. Top global broadcasters including BBC, CBS Sports Network, CNN, Hearst, Media General and NRK are turning to Adobe Creative Suite Production Premium for a more complete plan-to-playback, file-based solution.

“Our video editors need to work with a large variety of digital assets and the Adobe Creative Suite Production Premium, including Adobe Premiere Pro, allows them to handle instant turnaround news edits as well as long-form feature edits without compromising speed or creativity,” said Moritz Gimbel, head of production at Bloomberg TV International. “Its latest software release, the Adobe Creative Suite 6 Production Premium, helps make our workflow more efficient with support for more video formats and codecs, accelerating content delivery with the ability to export sequences into two different formats at the same time.”

Discussing the Future of Film and Video
On Sunday, April 15 at 10:30 a.m. PT in room N249, Adobe will participate in the Post|Production World keynote titled, “How Creativity and Technology Merge to Influence Storytelling and Film.” Steve Wozniak, Fusion-io chief scientist, along with Vincent Brisebois, visual computing industry manager at Fusion-io, and Rob Legato, two-time Academy Award-winning visual effects supervisor, will join Steve Forde, Adobe After Effects product manager, on stage to discuss how creativity and advances in digital technology can work together to develop engaging storytelling.

On Tuesday, April 17 at 9 a.m. PT in room N249, Jeremy Helfand, vice president of monetization from Adobe will join Joe Alicata of ESPN Digital Media, Bismarck Lepe of Ooyala and Steve Raymond of Big Frame to discuss the changing landscape for delivering online media and the various ways media companies can monetize their content across multiple platforms. The session, “Monetizing Viewership in a Multiplatform Environment,” will address social media, games and Web video and the impact they’ve had on how advertising dollars are spent.

Availability
Adobe CS6 Production Premium is expected in the first half of 2012. For more detailed information about the suite, please visithttp://success.adobe.com/en/na/programs/events/1203_16108_nab.html..

Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including those related to Adobes future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward-looking statements.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.