We are starting to see the “Cars and Trucks” model unfold as PC sales are starting to slip dramatically.
Among the top 5 vendors in the U.S. PC market, all but Apple experienced a decline in shipments according to a Gartner report late this evening. This is not your average “Apple beat the PC industry every quarter for the past 5 years.” It is a dramatic fall. Apple pulled to within 500,000 units of Dell from double that a year ago.
A few notables:
- Apple was sitting on a lot of ‘old’ Mac hardware in Q2. Its monster refresh of its notebook (and sort of Pro) line isn’t counted here.
- As Gartner notes specifically, iPads aren’t counted which would have shot Apple way past Dell and HP.
- iPads, at $400-$800 are as expensive as the typical PC
- Separating ‘media tablets’ out is going to be a lot tougher when Microsoft releases its Intel powered Windows 8 Surface device
- The Mac still isn’t a big player in the global PC market where it still hasn’t cracked the top 5 (below) where it seems Asusteck and others continue to do well.
FTC: We use income earning auto affiliate links. More.
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
Comments