We are all familiar with Apple’s well-produced product ads, but Apple released a new ad today that is not exactly aimed to the masses. First spotted by TechCrunch, Apple posted a video showing how it has benefited auto manufacturer Land Rover through its iAd campaign. The video is an attempt to hook potential advertisers to its iAd network that is currently deployed throughout many iOS apps as a way for developers (and Apple) to earn some cash from apps. Land Rover’s Communications Manager Ken Bracht shared his thoughts on iAd advertising and its effectiveness:

 “There is a difference between someone sitting on their couch absorbing that 30-second television ad and someone actually engaged in their iPhone or their iPad. There’s definitely higher attentiveness with something like an iAd as opposed to a television ad.”

iAd has suffered a few hurdles over the past year, from executives leaving to having issues getting big clients to sign with the network, but Apple’s new ad could help. Along with the ad above, Apple also released a case study on the matter.  [Apple via TechCrunch]

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author