You can’t make this up.

As many iPhone owners wake up New Years Day and realize their Do Not Disturb is stuck on, they might also catch a glimpse of Apple’s new iPhone 5 commercial. Featuring the Tennis stars/sisters Venus and Serena Williams playing table tennis in a dream sequence, the ad tells the viewer that they might miss out on an awesome dream without Apple’s Do Not Disturb feature.

The ad is amusing, but the timing is oh-so painful.

Thanks, Alex!

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