With Apple observers watching with interest to see what might happen now that Jony Ive has responsibility for software as well as hardware design, Apple fan Mohamed Kerroudj has created a couple of very brief but interesting concept videos on what a more minimalist iOS7 might look like.

Former iOS head Scott Forstall was a noted fan of skeuomorphic design, a strong candidate for the most complex-sounding name for the world’s simplest concept: making virtual objects look like real ones. The iOS Notes app is a classic example of this approach.

basics_gallery_notes

Ive is reputedly strongly averse to this approach and is known for his view that designs should never be constrained by conventional ideas of how something might look and function. While the videos are of course no more than one fan’s take on where Apple should go, they are consistent with the more elegant approach we might expect from an Ive-led design ethic.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear