We remember Peter Belanger from pioneering iPhone photography for magazine covers in 2010. Turns out he is now doing regular photoshoots for Apple and often uses a Canon 5D Mark III with a the 24-70mm lens. He gave the Verge some insight on what its like to use the bigger camera for the most demanding clients in the world.

Belanger is the man behind some of Apple’s most iconic product images, a San Francisco-based product photographer at the top of his field. Apple is but one of his clients — he’s done work for everyone from eBay and Nike to Pixar and Square — and we sat down with Peter to talk about his work, his background, and some very, very expensive gear.

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Seth Weintraub's favorite gear