A blog post by supplier-sourcing company Panjiva (via GigaOM) is being cited as evidence that Apple plans to launch a refreshed Apple TV alongside the iPhone 5S and iPhone 5C at its media event on September 10th.
- On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
- On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
- And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.
While it’s possible that the timing aligns with plans to have a new model in stock this month, and a refresh is somewhat overdue, it’s rather thin evidence on which to base this assumption: it’s equally possible that this is merely a routine shipment of existing stock. Either way, we won’t have long to wait to find out.
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Is it possible to check the supply status of the Apple TV at different vendors? This may not mean much, but at a rather trendy Wal-Mart in my area, they have been out if Apple TV’s for at least a week now. Not uncommon, but I was wondering if there was a trend elsewhere?
Yeah, maybe this new AppleTV has been beefed up to go up against the Xbox One. Fat chance.
More likely that there will be a new version of the Apple TV OS, bringing the app concept to the device.