Hardcore iPhone fans in Japan already queuing for the 5s and 5c going on sale on Friday weren’t going to be put off by a mere typhoon (hurricane) warning: they continued their vigil outside Tokyo’s Ginza store. Apple Store staff opened the doors at 7.30am, shortly before the typhoon hit, to bring customers inside, reports Kotaku.
They were allowed to bring in their wet possessions, rest in the Apple Store theater until 10am, and were even given bottled water. “I was so moved how Apple treats its customers,” said YouTube user AppTaylor
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Customers at stores around the world have been queuing outside stores even before the new phones were officially announced.