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Earlier this month, we highlighted that Apple is touting the iPhone 5s’s Touch ID fingerprint scanner and gold color option on the back of certain magazine covers. Now, we’ve spotted a new magazine ad for the iPhone 5s. This one, instead, highlight’s the device’s 64-bit A7 processor. “64-bit” is complex technical jargon, but Apple simplifies it to mean that the iPhone is powerful and offers all-day battery life.

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About the Author

Michael Steeber

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber