When Apple started offering a Sharp 4K display in its European online Apple Store, then withdrew it shortly afterwards, some speculated that this might mean an Apple 4K display is about to be launched.

It’s possible, of course, but I strongly suspect not. As I argued in October, the launch of the Mac Pro would have been the obvious point at which to announce an Apple 4K display – and current MacBook Pros can’t drive 4K displays at decent frame-rates, so I can’t see Apple launching a display that would leave the bulk of Mac owners disappointed.

The far more likely explanation is that Apple plans to sell the Sharp displays alongside the Mac Pro once it launches – as I suggested it might in that same opinion piece in October. The displays were inadvertently made live on the store before the Pro was launched, and have been removed until the Pro is available … 


If you are interested in the display, it is available at a number of retailers like B&H in the US  or Amazon where it retails for $3200-3300. We’ve also picked up the inexpensive $405 Seiki 39″ 4K display and will have a review this week.

It’s not the first time we’ve heard speculation about Apple’s 4K display plans: it was suggested only recently that AUO panels could form the basis of a Thunderbolt 2 display.

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