Business Insider highlighted Cook’s celebration of Apple’s success in the enterprise market in the analyst call following its quarterly earnings report.

It’s up to unbelievable numbers. The iPhone is used in 97% of the Fortune 500, and 91% of the Global 500, and iPad is used in 98% of the Fortune 500 and 93% of the Global 500 […] 90% of tablet activations in corporations are iPads. And 95% of total app activations were on iOS … 


Cook noted a recent IDC report on market share in smartphone and tablet in the U.S. enterprise market, putting the iPhone at 59 percent and iPad at 78 percent.

Apple is believed to have made significant gains in iPhone adoption as a result of the implosion of Blackberry, once the default choice of corporate smartphone, and has been actively pushing the iPad as a business tool.

While the focus of the comments was on iOS devices rather than Macs, Apple Stores are also promoting to businesses the ease with with Macs can run Windows as well as OS X, making the switch an easier one.

But, Cook added, there is much more to come.

I think the road in enterprise is a longer one. … And I think we’ve done a lot of the groundwork as you can tell from these numbers that I’ve given you, and I would expect that it would have more and more payback in the future.

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