Apple-India-Monthly-Plans

Apple is planning to change up retail in India in a big—and small—way, according to a report by The Economic Times. According to the Times, Apple plans to open a collection of small, iOS-centric stores. The stores will be setup by local distribution partners, not by first-party retail staff. While the main focus of these locations will be on mobile devices, Apple’s other offerings will also be represented to some degree in each store.

In fact, the focus of these stores will not even be Apple’s latest devices, according to the report. Instead, these local shops will focus on the less-expensive models that Apple offers, including the iPad 2 and iPhone 4s. Macs and other products in these smaller stores will also be lower-priced models. The goal of the local establishments seems to be to place Apple’s most affordable products as close as possible potential customers—a neccessary move if Apple is to continue gaining ground in the country.

This isn’t the first time Apple has thought outside the box in India. Plagued by a deluge of inexpensive smartphones from Samsung and other manufacturers, Apple India reintroduced the 8 GB iPhone 4 to the market in the hopes of stymying the flow of customers to its competition.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Mike Beasley's favorite gear