Some users of the first version of Apple’s set-top box are reporting that their devices are suddenly unable to connect to the iTunes Store, according to a 19-page discussion thread (via MacRumors) on Apple’s support website. A backend change is likely responsible for this problem, though Apple hasn’t yet clarified whether this is a permanent change or a temporary glitch.

The issue was first reported three days ago, with new reports coming in every day since. Thus far no one has been able to find a remedy. At least one user in the thread notes that his Apple TV is working fine while connected to the internet via an Ethernet cable, but it seems such successes are few and far between.

Second- and third-generation devices (the small block “hockey puck” models) seem to be unaffected. This outage follows a similarly mysterious drop in FaceTime connectivity for users of iOS 6.

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