After introducing the iPhone 5c last fall in 16GB and 32GB variants at launch, Apple later added a cheaper and admittedly space-constrained version in a number of non-US markets around the globe. Apple’s position on the device’s purpose was that it offers a more attractive price while still offering LTE (unlike the iPhone 4s) in markets where the faster network is well desired.
A few weeks ago, The Times of India reported that Apple was poised to introduce the 8GB variant of the iPhone 5c to iPhone buyers in India, and today The Times is reporting that Apple has indeed introduced that cheaper version of the colorful iPhone as was rumored and expected.
While the phone’s MRP is Rs 37,500, Apple is offering a cash discount of Rs 4,000. This brings down the phone’s price to Rs 33,500.
Apple is also giving a case worth Rs 2,000 with the phone. However, Apple informs that it’s a limited period offer.
The Times’ reporting that Apple is including a case with the cheaper iPhone 5c is an interesting strategy, one we haven’t seen in the US (unless you count those free Bumpers courtesy of antenna-gate).
Comparing the price of the cheaper iPhone 5c in India to supported resellers (Apple doesn’t have its own stores in the country), the 16GB iPhone 5c is selling for Rs 41,900 with a cash rebate of Rs 2,100 to lower the cost to Rs 39,800.
FTC: We use income earning auto affiliate links. More.