Just over a week ago, thousands of Apple employees, including CEO Tim Cook, took to the streets of San Francisco to take part in the Pride Parade. The company has not been hesitant to share its views on LGBT rights, and the parade was yet another instance of that. This evening, Apple uploaded a video to its official YouTube channel showing off all of the effort that went into the Pride Parade last week and its “unwavering” support for equality and diversity.
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The video, simply titled “Pride,” shows Apple employees and their families preparing for the Pride Parade. The montage is set to Coldplay’s new single, “A Sky Full of Stars,” and ends with a shot of the thousands upon thousands of people in the streets of San Francisco celebrating Pride. The final shot reads “inclusion inspires innovation.”
On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.
You can view the full video at the top of this article.