Apple is out in full force including CEO Tim Cook for the Pride Parade in San Francisco today. Apple’s CEO hasn’t ever been ambiguous about his support for LGBT issues and he was joined by Apple Environment Director Lisa Jackson and what looks like thousands of other Apple employees on Market St. in San Francisco today.  Update: Reuters reported that:

In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. Company employees also handed out iTunes gift cards to bystanders.

“Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.

Employees are also handing out $1 iTunes gift cards in celebration.  A ton of Tweets and Instagrams are below and you can follow with hashtags #pride, #ApplePride and #SFPride:

#applepride

A photo posted by Cain (@rcain67) on