MLB.com at Bat’s iOS application today received a significant update in line with the league’s All Star Game. Today’s update brings live video coverage to the app along with notable breaking news alerts:

  • All-Star Week 2014 events support with live coverage
  • Watch the All-Star Futures Game and Home Run Derby live from Target Field
  • MLB.TV Premium subscribers can watch the live stream of the 85th All-Star Game
  • Breaking news live alert integration into news reader
  • Overall usage improvements

MLB is also starting phase 2 of its iBeacon roll-out with new features through the At the Ballpark app at the upcoming All Star Game:

Fans attending All-Star events at Target Field with At the Ballpark on their iPhone (iOS 7 required) will be able to use iBeacon when visiting these attractions, offering a unique mobile perspective through original content automatically delivered to their iPhone. The locations in Target Field are: The Golden Glove; Twins Digital Clubhouse; 2 Gingers Pub; Target Field Ballpark Model; 573 and Herb Carneal Pressbox; Kirby Puckett Atrium; Rod Carew Atrium; The Townball Tavern; and Target Plaza.

The free update, which is available for the iPad, iPhone, and iPod touch, is now available on the App Store. Subscriptions to the service cost $9.99 per year or $2.99 per month. 

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