Lenovo ThinkPad Edge S430

Lenovo’s $2.91 billion purchase of Motorola Mobility from Google is still pending regulatory approval, however it looks like the company is already mapping out a new strategy. Despite being one of the world’s largest PC makers, Lenovo is halting the development of Windows tablets under 10 inches in size and migrating its remaining inventory to markets like Brazil, China and Japan where there’s more of a need for low-cost slates.

Apple, in turn, has had a huge success with the 7.9-inch iPad Mini which quickly became one of its best sellers after its introduction almost 2 years ago.

A company spokesperson recently shared details with PC World in an email, saying “In North America, we’re seeing stronger interest in the larger screen sizes for Windows tablets and are pleased with initial customer demand for the ThinkPad 10.” It’s too early to determine exactly how big of an impact Lenovo’s decision will have on the tablet market as a whole, but from the look of things, Microsoft’s loss will likely be Apple’s and Google’s gain.

 

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