Following a leak earlier this week that appeared to show an upcoming photo messaging app from Instagram, today the app officially launches in a short list of countries abroad (via TechCrunch). The app, which is reportedly a Snapchat competitor of sorts with one-tap photo messaging, is rolling out today for users in Singapore, South Africa, and New Zealand on both iOS and Android.
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While the app is only available in the countries mentioned above in its initial launch, Instagram reportedly plans to roll out the app to a bigger audience, including in the US, after getting feedback on the experience.
The app requires a phone number to sign up, but not a Facebook or Instagram account. It pulls in contacts and skips a traditional camera shutter button by allowing you to tap a contact to instantly snap and send a photo or video. The app also includes a feature that will allow users to undo their sent photos and retract a message within a few seconds if having second thoughts.
The app is rolling out today in the App Store in Singapore, South Africa, and New Zealand.