Tim-Cook-WWDC-01

Update: Apple has posted an official version of this video to its YouTube channel. See the video below.

Apple CEO Tim Cook took up his marketing chief’s call to participate in the Ice Bucket Challenge to raise awareness for ALS during the company’s beer bash earlier tonight. During the party, which is part of Apple’s week of diversity-focused events, Cook took the stage to have a bucket of ice-cold water poured over his head.

As we reported last night, Phil Schiller was the first member of the Apple executive team to take the charity-focused challege, and petitioned Tim Cook to do the same. The two join other tech executives such as Mark Zuckerberg and Satya Nadella in helping raise awareness and money for ALS.

[tweet https://twitter.com/mrrubydizzle/status/500073265394503681 align=’center’]

[tweet https://twitter.com/theephantom5000/status/500073421288796160 align=’center’]

You can check out the video of Cook being doused below. Afterwards, Cook issued the challenge to Disney’s Bob Iger, new Apple recruit Dr. Dre, and musician Michael Franti, who actually dumped the water on Tim.

http://instagram.com/p/rs0hFqGSgi

Franti got the bucket moments later

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Mike Beasley's favorite gear