Incipio Direct Wireless Smart Wall Outlet

Incipio today unveiled a new lineup of iOS- and HomeKit-compatible automation tools during the Consumer Electronics Show. The three new pieces of tech will be available in stores in Q2 2015.

The first two items on the list are very similar: the Direct Wireless Smart Outlet and the Direct Wireless Smart Power strip. Both provide users with the ability to activate and control electric devices from a smartphone using the upcoming Incipio Direct app.

The third device announced today is the Direct Wireless Smart Light Bulb Adapter, which allows users to control their lights from the Incipio Direct smartphone application, providing the ability to create customized scenes and quickly set multiple lights at once.

Incipio Direct Wireless Smart Light Bulb Adapter

All three products are HomeKit-compatible, which means they’ll also be able to be controlled through Siri. They can also use proximity detection to determine when a homeowner leaves or arrives and automatically configure lights and other devices appropriately.

The Smart Outlet and Light Buld Adapter will each sell for $24.99, while the Smart Power Strip will run for $59.99. As noted above, all three products will go on sale in Q2. The Incipio Direct app will be available for free at that time.

Incipio Direct Smart Power Strip

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Incipio® Announces Home Automation Solutions Compatible with Apple HomeKit at 2015 International CES

Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter, and Power Strip Enable Home Automation Controls with Apple HomeKit Framework

IRVINE, CA – January 6, 2015  – Incipio®, the leading designer and manufacturer of award-winning mobile device solutions and technology, based in Southern California, today debuts three home automation solutions, Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter, and Power Strip with integrated Smart Outlet that support Apple’s HomeKit framework at 2015 International CES.

Incipio’s initial home automation product offering includes the Incipio DIRECT Wireless Smart Outlet, Incipio DIRECT Wireless Smart Light Bulb Adapter, and Incipio DIRECT Wireless Smart Power Strip that allow users to experience plug and play home automation with virtually zero configuration and simplified device setups using Apple’s native iOS HomeKit integration.  Incipio DIRECT Wireless Smart solutions and Incipio DIRECT App integrate with a variety of home appliances and existing lamp fixtures, such as recessed lighting, giving users the ability to wirelessly control outlet powered devices at home or when away.

“When Apple announced HomeKit, our team immediately went to work on developing cost effective solutions that are deeply integrated with iOS and that have more compatibility than current home automation devices on the market,” said Andy Fathollahi, Chief Executive. “Today, Incipio delivers three user-friendly home automation solutions and a complimentary app, at an incredible value, that will truly impact and simplify day-to-day routines with just a tap of your device or a voice command to Siri.”

Additional features of the Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter and Power Strip include:

  • Integration with Siri voice commands, allowing hands-free control of home appliances and devices
  • Wirelessly create and configure home, rooms, and zones to control power to devices at home or on-the-go
  • Complimentary Incipio DIRECT Wireless Smart App allows users to create customized action sets and scenes such as “Lights Out” for a unique home automation experience
  • Proximity awareness when user approaches or is leaving the home to power specific devices and rooms on or off

Product Details: 

  • Incipio DIRECT Wireless Smart Outlet – MSRP $24.99
  • Incipio DIRECT Wireless Smart Light Bulb Adapter- MSRP $24.99
  • Incipio DIRECT Wireless Smart Power Strip – MSRP $59.99
  • Incipio DIRECT App – Compatible with entire Apple HomeKit Ecosystem and available for free download on the Apple App Store

The line of Incipio DIRECT Wireless Smart solutions will be available in Q2 of 2015 at and in select premium retailers nationwide.

For a live demonstration of the Incipio DIRECT Wireless Smart home automation solutions visit the Las Vegas Convention Center from January 6-9, 2015 – North Hall, Booth #5116. For more information on Incipio’s home automation solutions, visit

For the latest product news and announcements connect with Incipio on Facebook, Twitter @myincipio, and Instagram @incipio.

About Incipio:

Incipio® is the leading designer and manufacturer of award-winning mobile device accessories and technology based in Southern California. Established in 1999, Incipio® is widely recognized for consistently creating state of the art protective solutions for the mobile world. Through an untiring commitment to innovative and original designs, Incipio® is globally recognized for the functional and premium accessories the brand produces. Incipio’s products are sold worldwide in leading consumer and electronics retailers, mobile retailers and through

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