Apple TV users will notice a channel refresh today adding ‘120 SPORTS’ to the lineup. The update follows the addition of the official Cricket Australia channel and The Tennis Channel earlier this month further adding to the sports content offered on the Apple TV set-top box.
120 Sports, backed in part by Sports Illustrated, describes itself as “a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports, today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before.”
Apple TV users can view content through the 120 Sports channel without a cable subscription or any other paid membership. 120 Sports says it updates daily with more than 10 hours of free content to watch from the MLB, NBA, NHL, PGA Tour, NCAA Football, NCAA Basketball, NASCAR and more.
120 Sports joins the lineup of existing Apple TV sports-related channels including WatchESPN, UFC TV, MLB.TV, NFL Now, Red Bull TV, ACC Sports, WWE Network, MLS, NBA, NHL, Tennis Channel Everywhere, and Willow. Australian Apple TV users are seeing a second channel addition this month as well with TENPlay showing up. The new channel is available over-the-air without a software update.