Apple today posted a new advertisement for the iPad to highlight artist Elliphant’s recording and beat making via the tablet. The one minute long ad highlights different applications used to make music with the iPad, ranging from first-party apps like Garageband to third-party programs such as Manual Camera and Nano Studio. The “iPad Remix” of the song All or Nothing is linked to from Apple’s page for the advertisement, and it is worth a listen to see how music made an iPad sounds. The full video advertisement is embedded below. This ad is the latest in a string of iPad Air 2 “Change” ads, which began going live after the new device started shipping last fall.
https://www.youtube.com/watch?v=IkWlxuGxxJg&
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Pretty cool ad. I love that Apple tries to show the potential of how much can be done with iPad. However, most people use it for less intense tasks like surfing the web, checking Twitter, E-mail, chatting and so forth. That’s mostly where the disconnect between iPad love and iPad sales seems to be. People love iPad – they just don’t need to upgrade every year to a new one given their old ones serve their usage patterns just fine. We may see a 3-5 year (average) life cycle for iPads more akin to MacBook than iPhone.
This is too much for me…
How so?
This is great! Apple is making its mark while samsung/android flounders around trying not to get fined too much for patent infringement…
Sorry if that music does nothing for me.
Ghastly “music”. The recent Chinese ad. is so much better; now that’s real music – rap never will be.
Jeez, to be that young again!
Well done, Elliphant! (And your fellow musicians! … And Apple for “getting it”!) :-)
no
Hah ha ha. Using an iPad to make “music” is akin to using a shovel to write a book. Why do these idiot videos call sound patterns “music”? Oh I get it, no musical instruments necessary. Any one can do it, hah ha ha. These electronic doodlings with inane quantatized rhythm patterns are the the digital equivalent of a four year old’s finger painting. Dumb dumb dumb, let’s all dumb down; no training necessary, just an iPad and a YouTube, cos you can be a film director also!!!