Apple today posted a new advertisement for the iPad to highlight artist Elliphant’s recording and beat making via the tablet. The one minute long ad highlights different applications used to make music with the iPad, ranging from first-party apps like Garageband to third-party programs such as Manual Camera and Nano Studio. The “iPad Remix” of the song All or Nothing is linked to from Apple’s page for the advertisement, and it is worth a listen to see how music made an iPad sounds. The full video advertisement is embedded below. This ad is the latest in a string of iPad Air 2 “Change” ads, which began going live after the new device started shipping last fall.
advertisement Stories February 8, 2015
advertisement Stories February 6, 2015
Belgian shop selling Tetris mugs & electric razors promises Apple Watch on Valentines’ Day, “subject to availability”
The Apple Watch isn’t shipping by Valentine’s Day— a date that many speculated could make an ideal launch date– and there won’t be an event this month showcasing Apple’s new device ahead of preorders, but that’s not stopping anyone from using the Apple Watch as prime marketing material.
European department store chain Cora has chosen Apple Watch to grace the cover of its latest flyer this month hyping a February 14th date “subject to availability,” even though the Watch is on track to be released sometime in April, according to the latest from Apple CEO Tim Cook.
While we’ll have to wait and see who is more in the know on this matter (joking!), the September unveiling of the Apple Watch has spawned a new market of cheap knock offs and even promised competition from legacy watch industry insiders.
advertisement Stories August 8, 2014
Google begins displaying “Listen Now” ads for streaming music services (including Beats) in search results
Google appears to be experimenting with new “Listen Now” ads in search results for streaming music services including its own Google Play Music and competitors like Apple’s Beats Music. The Wall Street Journal first noticed the ads and confirmed the new format with Google:
The ads appear in searches on personal computers as well as mobile devices and are performing well for some advertisers, according to one person familiar with the results. Music services previously could have bought similar ads, but the grouping, display and labeling are new. “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search,” a Google spokesman said.
Google also confirmed to The Wall Street Journal that the music services pay per click just like traditional ads it displays in search. Along with its own Google Play service and Apple’s Beats Music, the Listen Now section is also currently showing ads from Rhapsody and Spotify.
Google has experimented with other types of links for content in search results including “Watch Now” links for movies and tv that direct users to its Google Play service. It also recently laucnhed app indexing on Android, which displays a button for users to quickly launch apps from search results.
advertisement Stories July 3, 2014
As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March… expand full story
advertisement Stories February 19, 2014
Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.
In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s 10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. expand full story
advertisement Stories August 8, 2013
Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…