Pinterest today debuted a new type of post that users can expect to see showing up in their feeds soon. The new “app pin” shows additional information, such as an app’s developer, when users link to software in the iOS App Store. These new pins feature a prominent “Install” button that opens a standard App Store preview pane and allows users to install an app without ever having to leave Pinterest.

The change was almost certainly prompted by Apple, as Pinterest also announced that the tech company had created an App Store profile to share both popular and undiscovered applications. The profile currently features collections like “Editors’ Choice” and “Fashion Apps.”

You can download the updated Pinterest app from the App Store.

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