Ahead of the launch of Apple Watch next month, Apple has started advertising the product in its retail stores, as pictured in the photos above (via @mikesiOShelp).

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This is the first glance at Apple’s upcoming retail push for the device and comes as Apple kicks off a campaign for Apple Watch in fashion magazines, on billboards, and elsewhere leading up to the device’s launch on April 24 in 9 countries.

Apple has also been preparing its retail staff for the launch of Apple Watch in recent weeks. We reported that it recently briefed retail employees on how to sell Watch to customers and installed safes inside stores to house the pricier $10k+ gold models– Apple unveiled pricing and availability for the device earlier this week. Earlier this week reports claimed that Apple stores were pulling fitness related products from Nike and Jawbone ahead of the Apple Watch launch.

Also on tap for the Watch launch: we’ve confirmed Apple retail is preparing a new Reserve and Pickup system.

In addition to its own retail stores, Apple plans to showcase Apple Watch at boutique locations in well-known fashion outlets in Paris, London and other locations.

More images (via setteBIT):

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