Sprint today announced a new $22/month upgrade option for iPhone users allowing them to pick up a new iPhone at anytime through a plan dubbed “iPhone Forever”.
iPhone users can now opt to pay an extra $22/month on top of any individual unlimited plan or family share pack plan and when a new iPhone is eventually released, they simply bring in their old device to upgrade to the latest entry-level iPhone model. Here’s how it compares to options from the other carriers…
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“We asked ourselves, ‘What could we do that would move our customers forward with the latest and greatest technology every day?’ said Marcelo Claure, Sprint CEO. “We decided: How awesome would it be if anytime customers don’t have the latest iPhone, they are eligible to upgrade, and have it be as simple as handing us your existing iPhone and picking up a new one – all included in your monthly rate.”
Sprint’s new plan seems to be reaction to recently introduced and improved offerings from T-Mobile and others, while Sprint previously had an “iPhone for Life” plan that offered yearly upgrades bundled with service plans.
Sprint is positioning the new upgrade plan as competition for similar upgrade and leasing programs available through T-Mobile, AT&T, and Verizon. The company compared its iPhone Forever program with a $60 Unlimited plan to comparable plans with yearly upgrade options from the other guys.
Sprint’s chart above uses a special $15 promotional price for its new iPhone Forever upgrade plan, but that price is only for those that trade-in an old smartphone for a new 16GB iPhone 6 to start off. Those users will pay $15/month for the iPhone Forever perk until their next upgrade, while everyone else will get the standard $22/month price.
More info on signing up for the new plan on Sprint’s website here.