The iPhone Upgrade Program is a new program that gives you a new iPhone every year, with AppleCare+ for just $32 a month for two years. Keeping paying and you keep getting new phones and service coverage. This option is available in US Apple Stores to start with more countries coming soon.
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The service is starting in US but rolling out to other countries soon. You get to pick your carrier and includes AppleCare+ for service repair. From just $32 a month, you get a new iPhone every year. The entire subscription is managed by Apple, not your carrier. You pay Apple and only Apple.
If you are a customer in the US, you’ll be able to get the brand new iPhone 6s on these monthly contract plan. Other regions will have to wait a bit longer — Apple says it is rolling out to more countries soon. Obviously, typical buying options will be available worldwide for the new phones.