The Apple Company Store on its 1 Infinite Loop campus, which closed for major refurbishment back in June, will re-open at 10am on Saturday – the same day its first Belgium store opens. Apple announced the Grand Reopening on its retail site.
With Jony Ive now having responsibility for all aspects of design – including retail stores – it should be interesting to see how it’s changed.
The Company Store has always been quite a different experience to all other Apple retail stores, with no iPhones, iPads or Macs on sale. Instead, the store has majored on Apple-branded clothing and other brand-oriented products. But sources told us back in June that things may be very different when it reopens …
One plan discussed has been to feature items from Apple’s history, suggesting that it might be part store, part museum. Apple also reportedly considered moving away from company-branded clothing.
As always with Apple, many things are considered before final decisions are made, so we’ll have to wait until Saturday to find out what the new store experience will offer.