ipad-pro-sales

A week after KGI forecast that Apple would sell around 2.5M iPad Pros this quarter (down from far bigger numbers before launch), RBC Capital Markets has predicted a more conservative 1M per month, suggesting around 1.7M units this quarter.

The company has also estimated that Apple’s average profit per unit is around $200.

Whoever is right, Business Insider notes that even the more cautious forecast puts the iPad Pro on-track to exceed total sales of the Microsoft Surface tablet range within its first three months.

Much may of course depend on the extent to which consumer sales supplement those of its primary corporate market. I was surprised to find that I did see a consumer market for it despite my own decision not to keep it. And while we may be waiting a while for pro apps, there’s a lot you can do today to make the most of it.

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