Apple today has unveiled a new ad for the fourth-generation Apple TV that highlights the plethora of apps and content available on the new tvOS platform. The ad, which runs 1-minute long, follows a series of shorter advertisements all focused on specific apps and games available on the device.

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Today’s new ad is entitled “The Future of Television,” a phrase Tim Cook has used in the past to describe apps running on the Apple TV. The ad showcases a variety of content and apps that are available on tvOS. It starts out by highlighting individual shows like The Late Show, The Muppets, and Game of Thrones. Siri is also briefly shown with the user asking to be shown the best sci-fi movies.

The ad then shifts its focus to the games supported on tvOS, such as Asphalt Racing and Guitar Hero. Then, Apple Music integration is shown off with Kendrick Lamar making an appearance. Apple then scrolls through the device’s home screen showing all of the different kind of apps available, ranging from Crossy Road to HBO Now to NBA TV.

The ad ends with the color bars as used in the earlier ads for the fourth-gen Apple TV and seen around major cities like New York and LA. You can view the new Apple TV ad “The Future of Television” below:

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