There’s been no shortage of controversy surrounding the new iPhone 6/s battery case released yesterday. Most complaints were around the capacity which is at the low end, the shape, or its actual existence which would seem to indicate that Apple made the iPhone 6 with too small a battery.
Tim Cook, in discussing with Mashable the new accessory, had an alternate take on its use:
“if you’re charging your phone every day, you probably don’t need this at all. But if you’re out hiking and you go on overnight trips… it’s kind of nice to have.”
Cook expanded on some of the nuances of the battery pack design:
“As you probably know from being a user of this now,” said Cook as he grabbed my iPhone 6, which was sporting the new case, “one of the real insights here is, have you ever used other cases and tried to get them on?” If you make this solid all the way across,” said Cook, indicating the spots where the Apple case’s embedded battery stops and you just have the soft fluoroelastomer casing, “in order to get it on, you’d find it very difficult to get it on and off. So the guys had this great insight to put the bend in along with making it a smart case,” Cook explained.
Oh and about that “hump”...
“You know, I probably wouldn’t call it ‘the hump,’” said Cook, who added he was aware of the comments surrounding the Smart Battery Case.
Perhaps the best way to describe the new product was given by Apple’s VP of software engineering Cheryl Thomas who distilled it down to a catch phrase: “When you need it, you need it.”