As is tradition, Apple is just about the only big consumer tech company not making a public appearance at the Consumer Electronics Show in Las Vegas this week. In fact, Apple hasn’t attended CES in any official capacity since John Sculley’s keynote introduction of the Newton in 1992. But Apple exec Eddy Cue, the company’s senior vice president of Internet Software and Services, is reportedly speaking at a super exclusive, private CES event being held by Rupert Murdoch today in Vegas.

Alongside Snapchat founder Evan Spiegel, Google CEO Sundar Pichai, and long list of other tech industry bigwigs, Quartz reports that Cue is scheduled to speak at the event hosted by executive chairman of News Corp. and 21st Century Fox, Rupert Murdoch:

Some of those who work for Rupert Murdoch, executive chairman of both News Corp. and 21st Century Fox, also have a special event to attend: A private annual confab in Murdoch’s hotel suite featuring some of the biggest names in business, which started yesterday (Jan. 6) and concludes today… This year’s speakers were scheduled to include Snapchat founder Evan Spiegel, Google CEO Sundar Pichai, the founders of news startup TheSkimm, Slack CEO Stewart Butterfield, venture capitalist/analyst-types Benedict Evans and Mary Meeker, actor and entrepreneur Jessica Alba, and Apple iTunes and cloud services executive Eddy Cue, according to an agenda viewed by Quartz and sources familiar with the event.

The event is usually attended by “an internal audience of Murdoch’s News Corp. and 21st Century Fox lieutenants,” according to Quartz, so it’s possible the content of Cue’s talk will be kept private.

While Apple doesn’t make a public showing at CES these days, it does send some of its people to Vegas each year to check out the competition.