Thanks to JW Player’s new tvOS app framework, Tasting Table was able to successfully build and submit an Apple TV app for review in less than 24 hours. JW Player’s new beta open-source product allows content makers on its platform to utilize what they already have created to build a fully branded Apple TV app.
Tasting Table is the first company to use JW Player’s new app framework to build out their own Apple TV app. Boasting a library of more than 250 food and drink related videos, and producing new videos every month, Tasting Table will be able to bring their viewing experience directly to their 8 million member’s couches.
"Video has always been a mainstay of our content strategy, but with the creation of our in-house Content Studio and our recent push this past November to produce even more video, we knew we wanted to get our new content to an even broader audience. JW Player was already helping us seamlessly stream video to our website, so when it came time to identify a technology provider to help us build an app for Apple TV, it was the natural choice." - Rohit Gupta, Director of Product at TastingTable.com
Customers on the JW Player platform will be able to utilize the content they already have to fully populate the app using any already created playlists. Video titles, descriptions and hero images are all captured from the video feed’s metadata and applied directly into the app. One of best parts about using JW’s open-source option is that it’s free for all users on the platform. Customers who want to integrate HLS (HTTP Live Streaming) within their app can do so by adding external URLs within the JW Player dashboard.
JW Player made sure that any existing customers were able to truly customize and make the app look and match their established brands. Customer can use their own image assets to change the look of the app and take the customization further by editing the framework’s source code. Data collected from video playback within the tvOS apps are reported back to the customer’s JW Player Dashboard.
The Tasting Table app is now available for free in the Apple TV App Store. JW Player’s framework for the Apple TV can be found on GitHub.