Today we get our first glimpse at Apple’s plans for that upcoming flagship retail store that we noted earlier this week was in the works for Stockholm, Sweden. The images come from a presentation by Apple (via feber.se) showing off a model and renders of what the new retail location will look like located in Stockholm’s high profile Kungsträdgården area.
The images and video show Apple’s plan for a single-floor Apple Store layout that isn’t unlike recent Apple Store designs, featuring floor to ceiling glass walls on at least two sides of the store and the usual wood table/demo area layout for products.
A previous report claimed that the store could mirror the design of Apple’s iconic flagship 5th Avenue retail store in New York, but the design presented this week by Apple seems to be closer to its typical store design opposed to something out of the ordinary like the 5th Avenue store’s glass cube entrance and below ground level store.
According the report from earlier this month, Apple is still attempting to work out details of the proposal with government officials in the city with retail head Angela Ahrendts reportedly personally involved in the talks.
One way that the new Stockholm store would be different than the average Apple Store build is that the fact that Apple reportedly plans to also overhaul the surrounding area by rebuilding a fountain and public seating area around the building that could be used by the public full-time even when the store is closed.
Apple currently has three official retail store locations in Sweden — Helsingborg, Väla Centre; Taby, Taby Centrum; and Malmo, Emporia— none of which are located in the country’s capital, Stockholm.
Head below for more shots and video the proposed Stockholm store:
[youtube=https://youtu.be/vyHtyY_3rPU]
FTC: We use income earning auto affiliate links. More.
It’s beautiful. They always choose a lovely place.
That’s awesome, especially that they would rebuild the fountain and steps outside. The store looks great, beautiful location, and the charity they are doing for the space is beautiful.
CHARITY?
Forget building devices and software to make a smart home, Apple could easily segue into building homes at this point.
Does anybody else think the roof looks like an iMac?
FANTASTIC – WILL GO AND SEE ONE DAY!
a lake in front of one apple store… #water_proof_iphone xD
I work at Kungstragården and am thrilled Apple finally gets this location. They’ve been trying to secure it for years. It will replace a T.G.I Friday’s which I’m happy about. Perfect location!
The Täby store actually is in Stockholm… It’s a mall in the neighbouring municipality of Täby, which is a part of larger Stockholm. But this would be the first in the city centre of the capital.
Also interesting is that Malmö and Helsingborg are quite smaller than the second largest city of Sweden, Gothenburg, where Apple has no store at all.
The Täby store is some 15 km north of Stockholm city center.
That is so sad. Awful! That public space in the heart of Stockholm should be a welcoming place for all, not just welcoming for those who wants to use and pay for Apple products.