While mixes and DJ mixes can be popular, getting the streaming rights to them can be a complex business – especially when a single mix can contain elements owned by up to 600 different rights holders. But an agreement between Apple and digital distributor Dubset means that Apple Music now has the right to stream many thousands of mix tracks, reports Billboard.
Thousands upon thousands cool mash-ups and hour-long mixes have effectively been pulled out of the underground and placed onto the world’s second-largest music subscription service […]
Dubset will use a proprietary technology called MixBank to analyze a remix or long-form DJ mix file, identify recordings inside the file, and properly pay both record labels and music publishers.
Dubset CEO Stephen White says the company had to overcome tough challenges on both technological and legal fronts …
While the 600 figure cited is an extreme, White says that even a typical mix has 25-30 songs that can involve as many labels plus up to 10 publishers. In all, the company needed to strike deals with more than 14,000 different labels and publishers.
The challenge of identifying all the audio snippets was also far from simple, involving two separate pieces of software to not only identify the tracks but also check the often complex rules that the labels apply.
MixBank checks the recordings, as well as its underlying composition, against the controls and restrictions set by rights holders. For example, rights holders can blacklist an artist, album, or track. They can create a rule to limit the length of a song used in a remix or mix. Rights holders can prevent an artist from being associated with certain other artists and they can control which territories will and will not get the content.
It’s great news for remixers and DJs, who have struggled to be able to monetize their work.
“Remixes are a huge part of our culture – they allow DJs and fans to put our own creative spin on music,” says superstar DJ Steve Aoki. “Apple working with Dubset now is a really simple solution to something traditionally complex, and allows everyone to make money on this content for the first time.”
SoundCloud is currently the largest provider of electronic dance music mixes, and has attempted to use a less robust system to achieve the same goal, but has so far achieved only limited success. This puts Apple Music in line to be the best place to find mixes. Apple earlier announced that EDM artist deadmau5 will be joining Beats 1 this Friday.