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Apple today has shared its latest advertisement for the fourth-gen Apple TV. This ad, entitled “The Kiss,” focuses on the Siri Remote that ships with the device. The ad is a one minute long spot and comes on the heels of Apple announcing its first original TV series.

The ad features an appearance of HBO series Game of Thrones and shows using the Apple TV Siri Remote to do things like rewind content and find more content to watch. For instance, the remote is used to say “Siri, go back 7 seconds,” as well as “Siri, show me Game of Thrones.” Furthermore, Apple Music integration is highlighted, with the Siri Remote being used to play a song by artist Jeremih.

The new Apple TV, starring Siri. Now it’s easier than ever to enjoy your favorite movies, shows, music and apps.

The ad continues Apple’s trend of highlighting the Apple TV as ‘The Future of Television,” something it has been doing since the device launched last year. The ad ends with the color bars as used in the earlier ads for the fourth-gen Apple TV and seen around major cities like New York and LA.

The full ad can be seen below:

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About the Author

Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

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