A report released yesterday showed that Apple is still growing in the PC market, and now Piper Jaffray has released its latest survey focusing on the company’s performance in the teen segment of the market. According to the survey results, gathered from 6,500 teenagers with an average age of 16 and a half years, Apple still dominates across all product categories compared to comitting brands.
The data shows that 69 percent of the surveyed teens own an iPhone, which is up 3 percent year-over-year. This is interesting to note: as reports suggest Apple has reached “peak” iPhone, the device’s popularity is still growing among the younger generation.
When it comes to the tablet market, however, Apple actually saw its share fall among teens, although the entire tablet market saw a decline too. The survey shows that 59 percent of teens own some sort of tablet computer, which is down 3 percent year-over-year. More specifically, 48 percent of teens own an iPad, down from 51 percent this time last year. iPad mini usage, however, actually increased as 16 percent of teens reported that they had Apple’s smaller (and cheaper) tablet, which is up 3 percent year-over-year. Android tablet usage was stagnant year-over-year at 18 percent of teens.
Finally, 12 percent of teens reported that they owned some sort of smartwatch, which is up 7 percent year-over-year. Of that 12 percent, 71 percent were Apple Watches. These numbers are generally in line with what was predicted by analysts prior to the Apple Watch launch at this point last year. In the broader wearable category, Fitbit came in as the most preferred fitness band among teens, earning the approval of 72 percent of survey respondents. Nike came in second with 12 percent of responses, while Apple earned 6 percent.
Looking ahead to the future, 13 percent of teens plan on buying some sort of tablet within the next 6 months, a time period that would end right after back to school season. 50 percent of people who expect to buy a tablet plan to purchase an iPad, which is up 2 percent year-over-year, while 13 percent plan to buy an iPad mini. Apple’s growth in this area could be somewhat attributable to the release of the 12.9-inch and 9.7-inch iPad Pro models and the accompanying Smart Keyboard and Apple Pencil accessories. In the smartphone market, 75 percent of teens expect their next phone to be an iPhone.
Last month, IDC predicted that Apple Watch will command the smartwatch market through 2020, while noting that Android Wear was starting to close the gap around that time. In 2020, IDC expects Apple Watch will sell 31 million units, giving it 37.6% of the market. It predicts Android Wear, however, will sell 28 million units and grab 35% market share.
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