survey Stories April 12, 2016

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A report released yesterday showed that Apple is still growing in the PC market, and now Piper Jaffray has released its latest survey focusing on the company’s performance in the teen segment of the market. According to the survey results, gathered from 6,500 teenagers with an average age of 16 and a half years, Apple still dominates across all product categories compared to comitting brands.

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survey Stories March 21, 2016

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Who will buy the iPhone SE? Data shows that over 35% of iPhone users are still using a 4-inch device…

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survey Stories August 25, 2015

Apple Watch Dark Sky

The results of a Wristly survey published today reveal a new look at Apple Watch behavior among early adopters and adds some insight into how many Apple Music users plan to subscribe after the 3-month free trial. The survey is the latest in a continuing series and captures responses from more than 1,300 people, Wristly says, marking its largest pool of participants yet. In it, Wristly shows what apps Apple Watch users are using most often, what type of apps they enjoy most on their wrist, plus how many participants also own an Apple TV. Also interesting is the crossover between Apple Watch users and interest in Apple Music. expand full story

survey Stories August 18, 2015

Taylor Swift Apple Music iPhone 6 Beats 21

Earlier today a new survey over Apple Music usage surfaced with data over Apple’s new venture into the streaming music space, and Apple has decided to respond (vaguely) to at least one data point. MusicWatch’s survey results said that some 61 percent of its participants have turned off the auto-renew function on Apple Music, hinting that they would not be paying subscribers after the three-month free trial period. With the message being potentially interpreted that only 39 percent of current Apple Music users planning to become paid users this fall, Apple has responded to the survey by clarifying (somewhat) that a higher 79 percent of users that started the trial are continuing to use it, leaving only 21 percent of Apple’s 11 million subscribers as defectors. expand full story

survey Stories April 15, 2015

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Apple is taking a different approach to pre-orders and sales for Apple Watch, which has a lot to do with the product being Apple’s first fashion accessory. For that reason, many customers will actually want to try the Apple Watch on in person before making the purchase. To get a feel for the new try-on experience — Apple started letting customers schedule appointments to try-on the device in-stores on April 10 — the company is surveying customers afterwards to get feedback and see if they plan on purchasing the device. expand full story

survey Stories April 14, 2015

watchteeninterest

According to the latest data from Piper Jaffray analyst Gene Munster, interest in the Apple Watch among teens remains low. An October 2014 survey showed that only 16 percent of teenagers planned to purchase an Apple Watch, and now, a more recent survey shows that interest has dropped to 11 percent among the age group.

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survey Stories March 31, 2015

Apple Pay iPhone 6

Research shared by Phoenix Marketing International offers new data for Apple Pay‘s adoption and performance since it launched in the United States in October last year. The survey polled just over 3,000 credit cardholders to conclude that “11% of all credit card-owning households” and two out of three iPhone 6 users have used Apple Pay. Aside from a high adoption rate for the mobile payment service, the survey also highlights that almost half of those Apple Pay users have used the service just one time. expand full story

survey Stories May 7, 2014

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Following its report last month on smartphone customer satisfaction in which Apple ranked first, J.D. Power is out today with its study on tablet satisfaction and is once again ranking Apple highest overall. Apple comes in first followed by Samsung, while Asus, Amazon, and Acer fall in line below the study’s average:

Apple ranks highest in overall satisfaction with a score of 830 and performs highest in all study factors except cost. Samsung ranks second with a score of 822 and achieves above-average scores in the features, styling and design, and cost factors.

J.D. Power notes that a decline in the overall price of tablets has resulted in a decline in overall satisfaction. Apple, however, avoids that by ranking highest in every category except price. The report also provided some other findings on tablet sales, purchasing habits, and brand loyalty for September 2013 to February 2014 when the study took place.  expand full story

survey Stories August 1, 2013

Smartphone-customer-sat

We’re used to seeing Apple at the top of customer satisfaction surveys– it even promotes its multiple JD Power wins as the highest ranked smartphone and tablet on its website. However, the latest numbers from the American Customer Satisfaction Index has Samsung taking the lead from Apple, at least when it comes to smartphones.

In May, the ACSI report, which surveys over 70k US consumers, showed Apple continued its lead for customer satisfaction, but Samsung was quickly closing the gap. The new ACSI report covering only smartphones shows Samsung has since been able to surpass iPhone thanks to strong scores from its Galaxy S III and Note II:

Samsung’s flagship model for 2012, the S III, receives an ACSI benchmark of 84 (on a 0 to 100 scale), beating Apple’s iPhone 5 at 82, the company’s most recent smartphone offering. Another Samsung model, Note II, shares the top of list at 84. Galaxy S4 is not included because the ACSI study was fielded just prior to its launch.

Apple still takes the top spot in many countries, including Samsung’s home territory, and also continues to lead in overall customer satisfaction outside of the smartphone category:

While U.S. customers give Samsung’s smartphones the top scores, Korean consumers prefer Apple. According to the National Customer Satisfaction Index (NCSI) in South Korea, which uses the same technology as the ACSI, the iPhone 5 has higher customer satisfaction than Galaxy S III… Unlike Apple, which has a smartphone-only lineup, Samsung offers both feature and smartphones. At 76, Samsung continues to lag Apple for overall customer satisfaction. Nevertheless, the company’s 7% gain in 2013 is a clear reflection of the strength of Galaxy S III.

Another somewhat surprising result today, and one T-Mobile’s John Legere definitely won’t be happy about, is JD Power’s 2013 wireless customer service satisfaction survey. Coming out on top for the first time is AT&T, ranking the highest in customer service and many other categories in the survey, and followed by Verizon, Sprint, and T-Mobile: expand full story

survey Stories March 21, 2013

Study finds iCloud/iTunes Match on top in cloud storage wars with 27 percent market share in US

According to a recent survey by research firm Strategy Analytics (via Engadget), Apple is dominating the cloud storage space with 27 percent of respondents picking iTunes Match and iCloud as their go-to service. Closely behind is Dropbox at 17 percent, Amazon Cloud Drive at 15 percent and Google Drive at 10 percent. The report is quick to point out that Dropbox is the one major player that has gained its share of the market without actually selling content associated with its service. It might not be entirely accurate of usage worldwide, as the survey included around 2,300 people only in the United States.

Usage of cloud storage is heavily skewed towards younger people, in particular 20-24 year olds, whilst Apple’s service is the only one with more female than male users. Amongst the big four, Google’s is the one most heavily skewed towards males.

Cloud storage is overwhelmingly dominated by music; around 90% of Apple, Amazon and Google’s cloud users store music. Even Dropbox – which has no associated content ecosystem – sees around 45% of its users storing music files. Dropbox’s recent acquisition of Audiogalaxy will add a much needed native music player to the platform in the coming months.

survey Stories November 29, 2012

Verizon tops Consumer Reports’ carrier survey, but AT&T does better for 4G service

Consumer Reports just published its annual ratings report on wireless carriers, and the general consensus is that the Big Four tend to promise a lot—but their customer satisfaction scores prove they struggle to deliver.

None of the major carriers —Verizon, AT&T, Sprint, and T-Mobile— could deliver an overall satisfaction score above 72 percent, as NBCNews mentioned, and Consumer Reports further added that cellphone companies rate the lowest among service providers.

Meanwhile, three smaller companies —Consumer Cellular, U.S. Cellular, and Credo Mobile— held the highest scores for customer satisfaction. U.S. Cellular, for instance, which is the largest of the three with service mostly in the Midwest, topped with a score of 88 percent.

The ratings report complied rankings from over 63,000 reader responses. The final results placed Big Red, a.k.a. Verizon, at No. 1 for overall service quality and availability, while Sprint, T-Mobile, and AT&T soon followed, respectively.

Verizon is apparently preferred by heavy-data users, but the latter three carriers scored better in the 4G-service department. AT&T had the fewest amount of problems for 4G service overall. Satisfaction scores also varied by location, however. The survey cropped data from 23 metropolitan areas and found AT&T rated significantly better than Verizon in places like Chicago.

Check out NBCNews for more details. The full results of the survey will become available in Consumer Reports’ January 2013 issue.

This article is cross-posted on 9to5Google.

survey Stories November 15, 2012

Internet software firm Avast conducted a USAToday survey of Windows users to determine the number of people willing to upgrade to the latest Microsoft operating system, and the findings churned out some surprising responses.

According to USAToday, which noted the survey polled users of Avast’s anti-virus PC software on Oct. 25, the day before Windows 8 launched, nearly half of Windows 7, Windows Vista, and Windows XP users intend to switch to an Apple product rather than upgrade to Windows 8.

“Many households already have multiple PCs, and people are keeping their computers longer,” explained Avast’s Director of Strategy Jonathan Penn. “More people are going to the iPad as their second or third computing device.”

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survey Stories March 28, 2012

According to a study from CNBC’s All-America Economic Survey, 50 percent of all households in the United States are home to at least one Apple product. To put that in perspective, over 55 million homes have at least one iPod, iPhone, iPad, or Mac, with an average of 1.6 Apple products per household. Of those 50 percent, close to one-quarter plan to buy another Apple device in the coming year, while 1-in-10 households that do not currently own an Apple product will make the leap during 2012… expand full story

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