Apple is taking a different approach to pre-orders and sales for Apple Watch, which has a lot to do with the product being Apple’s first fashion accessory. For that reason, many customers will actually want to try the Apple Watch on in person before making the purchase. To get a feel for the new try-on experience — Apple started letting customers schedule appointments to try-on the device in-stores on April 10 — the company is surveying customers afterwards to get feedback and see if they plan on purchasing the device.
The seven question survey gauges how likely customers are to recommend the try-on experience to friends or family, and asks for feedback on the overall experience. It also asks if customers are interested in purchasing a Watch after their try-on appointment, what iPhone they own, as well as their gender and age.
Estimates claimed Apple could have received as many as 1 million Apple Watch pre-orders on the first day of online orders in the US, but Apple has not yet disclosed any official numbers.
Customers can schedule try-on appointments now ahead of the Apple Watch’s April 24th launch, but sales of the device will be limited to online orders for now and ship times for many models are stretching into June.
FTC: We use income earning auto affiliate links. More.