Just over four months since the Apple Watch began its Apple Retail Store debut for try-ons, Apple has started to tweak the process this week, according to Apple Retail employees. Until this week, a customer who walked into an Apple Store seeking to try on Apple Watch was required to make an appointment and provide details such as their name and Apple ID to an Apple Store employees.
Apple’s in-store “magical” Apple Watch displays have brought about a variety of questions since they first appeared back on April 10th. Thanks to new documents from the Brazilian regulatory process, shared by BlogDoiPhone, we now know a bit more about how the Apple Watch display units are set up. The documents and accompanying images show how a special, proprietary band is connected to the Watch that incorporates a built-in Lightning cable and charges the device.
<a href="http://9to5mac.com/2015/04/17/apple-phil-schiller-marc-newson-apple-watch-showcase-milan/" target="_blank">Apple Watch on display for one day only in Milan, Italy last week</a>
A new report out today claims Apple will soon be taking orders for the Apple Watch in more countries around the world — even as stock in the initial launch countries remains tight. According to Italian site iSpazio, citing anonymous sources, Apple plans to roll out the Apple Watch preview and try-on experience at its retail locations and begin taking pre-orders beginning May 8th. However, sources close to the situation say Apple is not currently targeting May 8th for its second-wave Apple Watch launch…
Apple is taking a different approach to pre-orders and sales for Apple Watch, which has a lot to do with the product being Apple’s first fashion accessory. For that reason, many customers will actually want to try the Apple Watch on in person before making the purchase. To get a feel for the new try-on experience — Apple started letting customers schedule appointments to try-on the device in-stores on April 10 — the company is surveying customers afterwards to get feedback and see if they plan on purchasing the device.
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Reader Mark Davies went into the Berlin Apple Store this morning to try on the Apple Watch/Sport models but got a little surprise from the employees. Here’s the first hand account…
So I go to the Apple store here in Berlin thinking I made an appointment to see the Sport and Apple Watch editions. When I get there, they check me in and tell me to wait in the line. When my turn comes a really nice Apple employee asks me which models of the Edition I would like to see. I was surprised obviously, and explained that there is no way I would consider buying one with the price. He proceeds to let me try on the Sport and Watch versions and walks me through the demos. Then he asks if I still want to see the Edition models. I say, “sure, why not”…
With just over a week before Apple Watch previews and reservations kick off in Apple retail and online stores, there are a few things to keep in mind if you’re planning on purchasing the device in the early weeks of availability.
Apple is making big changes to its retail sales process with a completely new approach to in-store demos for what is the company’s first product to cross over into the fashion world. There has been a lot of news surrounding Apple’s reservation and in-store sales experience for Apple Watch, so we’ve put together a concise list of FAQ’s for everything you’ll want to know for launch this month.
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