Drake told Zane Lowe that the album is a very personal one, based very much on his own feelings about himself and his home city of Toronto.
I’m a very honest person. I can’t write fiction.
The short one-week exclusivity period was no doubt influenced by the fact that Drake was the most-streamed artist on Spotify last year, and perhaps also wanting to avoid emulating some high-profile U-turns by artists who had initially promised full exclusivity elsewhere …
Kayne West’s The Life of Pablo was supposedly exclusive to Tidal, and would ‘never never be on Apple,’ but the artist seemingly changed his mind a month later – a decision that led to a class-action suit. CNET notes similar U-turns by Rihanna and Beyonce.
Claims of exclusivity to Apple Music have, however, so far proven more reliable, with Taylor Swift and Adele’s latest album not available to stream elsewhere.
Drake posted the tracklist for the long-awaited 20-track album to Instagram yesterday. It’s described on iTunes as ‘a tour through the city that made him’.
With immaculate vocal turns and sleek production, Views is Drake’s tour through the city that made him. A meticulous contrast to the off-the-cuff brilliance of recent mixtapes, he taunts adversaries with speaker-rattling anthems (“Hype,” “Still Here”), revisits his humble beginnings (“Weston Road Flows”), and rekindles the seductive chemistry with Rihanna (“Too Good”). Those extremes—the Caribbean warmth of “One Dance” and the icy lament of “Fire & Desire,” the unflinching vulnerability and unapologetic self-assurance—make Views a riveting victory lap from Toronto’s game-changing MC.
Views costs $13.99 on iTunes. Drake’s summer tour is also being presented by Apple Music.
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