Skip to main content

Search ads start showing up in iOS App Store, early examples not encouraging [U]

Update: A source with knowledge of the program advises me that the Catch ’em ad was present only during the beta. The app itself has since been removed from the App Store, which I understand to be for breaching guidelines.

Apple recently started offering developers the opportunity to buy search ads in the App Store, allowing their apps to be shown when users search for particular keywords. Those ads have now started showing up for U.S. users.

The theory is that it allows deserving apps from smaller developers to be seen by more people, giving them a better shot at competing with the big boys. Early examples, though, are not encouraging.

For example, search for Pokémon Go, and you get an ad for Catch ’em, an app which appears to be just copying the idea rather than bringing anything new to the party (below). Other examples posted similarly seem to show ads that are just hijacking popular search terms with me-too apps.

Apple says that it takes steps to ‘deliver relevant ads while respecting user privacy,’ but it’s not yet clear what level of vetting takes place in practice.

If you’re a developer who wants to give it a shot, Apple is offering $100 of credits to try out an ad to see whether it works for you. If you do try it, please share your experiences in the comments – likewise if you spot particularly useful or not-so-useful examples.

Via VentureBeat

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications