The transition to using an iPhone without a headphone jack is one that is taking some people awhile to get used to, but Beats is taking advantage of the situation. In a new ad released today, Beats touts its latest lineup of wireless products, including the Beats Solo3, Powerbeats3, and BeatsX.
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The ad is packed to the brim with celebrity cameos, each wearing a pair of Beats headphones. The ad focuses primarily on the fact that we’re moving towards a world where wireless headphones are the go-to options.
The ad itself is titled “Got No Strings,” while the description touts a “life without strings.” It comes in at 1 minute and 42 seconds in length and is likely destined for primetime TV slots everywhere, given the massive budget that had to have gone into fitting in so many celebrity cameos.
The Solo3, Powerbeats3, and BeatsX all take advantage of Apple’s new W1 chip, which is likely part of the reason Beats is using the “wireless remastered” tagline. Beats touts the following the description:
This is a celebration of life without strings. With Beats Wireless there’s nothing to hold you down, make you fret, or make you frown.
Starring: Nicki Minaj, DJ Khaled, Karlie Kloss, Travis Scott, Amber Rose, Rebel Wilson, Ben Simmons, Pharrell, Steve Buscemi, William Chen, Young M.A, Sayo, Juno Temple, Michael Phelps, Karen Civil, Liza Koshy, Al Rocco, Miyavi, PartyNextDoor
Introducing Wireless Remastered: The 40-hour battery life Beats Solo3 Wireless, Fast-fuel charging Powerbeats3 Wireless…and the brand new BeatsX – your all-day companion.
While the Solo3 headphones are already available, the Powerbeats3 and BeatsX are set to be released later this year. The BeatsX are set to come in at $149.95, while the Powerbeats 3 will be slightly more expensive at $199.95.
View the new ad below: