Apple has launched a dedicated Facebook page for Beats 1, the free worldwide Apple Music radio station run by human hosts, unlike other Apple Music stations which are generated by computer algorithms and require an Apple Music streaming subscription.
The new Beats 1 account is currently highlighting Zane Lowe’s exclusive interview with Lady Gaga, featuring video snippets and quotes. Although the page is not yet verified on Facebook, the account’s legitimacy is confirmed as the verified Apple Music account shared a post from the Beats 1 page.
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Previously, Apple has communicated marketing for the Beats 1 station on Facebook via its Apple Music account, which has over 2 million likes. To gain traction on the Beats 1 page, the main Apple Music account is sharing its posts for publicity.
Beats 1 has been using a dedicated Twitter account for some time (which is approaching 500,000 followers) so the lack of a parallel Facebook presence was strange. It appears Apple previously started a dedicated Beats 1 account in 2015, but let it languish after a mere month of posts.
The music division of Apple has embraced social media platforms more than Apple as a whole, but it is slowly expanding its social media outreach. Apple started an Instagram account for iBooks in July.
The company also ‘launched’ an @Apple Twitter account in early September but has so far only used the account for promoted tweet advertising. The account has accrued more than 600,000 without posting a single public tweet.