Apple this evening has shared three new videos in its ongoing iPad Pro ad series. The new videos highlight user complaints about PCs and offer up a solution to the problems: the iPad Pro. The three new ads highlight the design of the iPad Pro, its battery, its versatility.
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The first new advertisement focuses on the iPad Pro’s size and highlights a user tweet complaining about how her laptop “weighs five million tons.” Apple touts that the iPad Pro is thin and light, while also offering powerful apps such as excel. This ad was first showcased on Twitter earlier this month.
Real problems…answered. Your computer could be light and powerful, if your computer was an iPad Pro.
The second ad is called “All your school stuff” and showcases the iPad Pro’s versatility in education. The ad showcases a tweet from a student who says that she “can’t get any work in my dorm room.”
Real problems…answered. Your computer could be your notebooks, textbooks and more, if your computer was an iPad Pro.
The third ad highlights the iPad Pro’s all-day battery life and showcases a PC user’s tweet complaining that her laptop died halfway through her flight.
Real problems…answered. Your computer battery could last all day, if your computer was an iPad Pro.
Apple first began this Twitter-based ad campaign last month, marking a stark change from Apple’s other recent advertisements. The ads are lighthearted and poke fun at PC users, carrying a similar tone to Apple’s icon “I’m a Mac and I’m a PC” advertisements. The ads are meant to highlight how the iPad Pro can be a PC replacement.
Apple CEO Tim Cook has long pushed the idea that the iPad is a better solution for most people than Windows PCs:
I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?
Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.
All of today’s new iPad Pro ads can be seen below: